Trends like “buycotting”—showing support for a company’s stand on an issue by choosing to buy their products, rather than refusing to buy from companies whose stance you disagree with -- require a different strategy. We'll look at how to take steps to mitigate the risk of reputational crises and address the challenges of consumer activism in highly politicized environments by listening to your customers, understanding their concerns and shaping communication to build trust, clarify, and dispel myths. The panel of IABC Fellows participating in this live discussion include Jim Lukaszewski, George McGrath, Bish Muhkerjee, and Angela Sinickas. Ask questions in real time via Twitter with the hashtag #COF45.
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Trends like “buycotting”—showing support for a company’s stand on an issue by choosing to buy their products, rather than refusing to buy from companies whose stance you disagree with -- require a different strategy. We'll look at how to take steps to mitigate the risk of reputational crises and address the challenges of consumer activism in highly politicized environments by listening to your customers, understanding their concerns and shaping communication to build trust, clarify, and dispel myths. The panel of IABC Fellows participating in this live discussion include Jim Lukaszewski, George McGrath, Bish Muhkerjee, and Angela Sinickas. Ask questions in real time via Twitter with the hashtag #COF45.
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