Social media is a way to keep in touch with our favourite famous figures, and the Royal Family are using Twitter, Instagram and Facebook now more than ever to keep in touch with the public. The way the royals use social media is unique, and they have amassed a social media following of more than 7.1million on Twitter and more than a staggering 26.5million on Instagram. Now more than ever we can see what members of the Royal Family are up to on royal engagements, as well as insights into their personal lives. Tinni Guha Roy, Head of Digital and Social, Ketchum London told Express.co.uk: “Fundamentally, social media platforms like Instagram give fans a chance to get a bit more access to famous people and their favourite celebs in a way that feels more authentic and honest. “However, it is worth noting that everything is carefully curated and while it provides more access (making the famous people more personable), these platforms still allow celebs to control their image.” Princess Eugenie is one of the only royals to have her own account and regularly posts pictures of her family from when she was younger to her 992,000 Instagram followers. Since Meghan and Harry split social media accounts from Kate and William they have amassed 8.7 million followers on Instagram. Read More: What the Queen and Prince Philip hate when they share same bed The Sussexes use their Instagram account to share their work with charities they are patrons of, as well as most recently uploading pictures of their newborn son, Archie Harrison. By far the frontrunners on social media, however, are Kate and William, who have a staggering 11 million followers across Twitter and Instagram. Their Instagram account @KensingtonRoyal gains around 200,000 to 600,000 likes per post, and Meghan and Harry’s account also gains around 200,000 to 600,000 likes per post. However, @SussexRoyal has achieved up to three million likes on pictures of newborn son Archie Harrison. Read More: Princess Eugenie job: Eugenie receives NO royal allowance The Royal Family account, which is dedicated to “updates, pictures and videos from Buckingham Palace about the work and activities of The Queen and members of The Royal Family”, has 10.3 million followers across both Twitter and Instagram. Andy Barr, founder and CEO of 10Yetis.co.uk, told Express.co.uk: “There is simply no denying that in this day and age social media is giving us greater access into the private lives and ‘realness’ of our favourite celebrities; be it Hollywood movie stars, British soap actors or even the notoriously private and isolated members of the Royal family. “In a pre-social media world we would only have seen a heavily manipulated and media-friendly version of how those in public eye lived their lives, all very closely monitored by PR’s, agents and managers all being paid to keep scandals and negative stories away from prying eyes. “Now though, with celebrities able to communicate and engage with millions of fans at the tou
Meghan Markle vs Princess Eugenie: How our interaction with Royal Family is changing
Social media is a way to keep in touch with our favourite famous figures, and the Royal Family are using Twitter, Instagram and Facebook now more than ever to keep in touch with the public. The way the royals use social media is unique, and they have amassed a social media following of more than 7.1million on Twitter and more than a staggering 26.5million on Instagram. Now more than ever we can see what members of the Royal Family are up to on royal engagements, as well as insights into their personal lives. Tinni Guha Roy, Head of Digital and Social, Ketchum London told Express.co.uk: “Fundamentally, social media platforms like Instagram give fans a chance to get a bit more access to famous people and their favourite celebs in a way that feels more authentic and honest. “However, it is worth noting that everything is carefully curated and while it provides more access (making the famous people more personable), these platforms still allow celebs to control their image.” Princess Eugenie is one of the only royals to have her own account and regularly posts pictures of her family from when she was younger to her 992,000 Instagram followers. Since Meghan and Harry split social media accounts from Kate and William they have amassed 8.7 million followers on Instagram. Read More: What the Queen and Prince Philip hate when they share same bed The Sussexes use their Instagram account to share their work with charities they are patrons of, as well as most recently uploading pictures of their newborn son, Archie Harrison. By far the frontrunners on social media, however, are Kate and William, who have a staggering 11 million followers across Twitter and Instagram. Their Instagram account @KensingtonRoyal gains around 200,000 to 600,000 likes per post, and Meghan and Harry’s account also gains around 200,000 to 600,000 likes per post. However, @SussexRoyal has achieved up to three million likes on pictures of newborn son Archie Harrison. Read More: Princess Eugenie job: Eugenie receives NO royal allowance The Royal Family account, which is dedicated to “updates, pictures and videos from Buckingham Palace about the work and activities of The Queen and members of The Royal Family”, has 10.3 million followers across both Twitter and Instagram. Andy Barr, founder and CEO of 10Yetis.co.uk, told Express.co.uk: “There is simply no denying that in this day and age social media is giving us greater access into the private lives and ‘realness’ of our favourite celebrities; be it Hollywood movie stars, British soap actors or even the notoriously private and isolated members of the Royal family. “In a pre-social media world we would only have seen a heavily manipulated and media-friendly version of how those in public eye lived their lives, all very closely monitored by PR’s, agents and managers all being paid to keep scandals and negative stories away from prying eyes. “Now though, with celebrities able to communicate and engage with millions of fans at the tou
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