With a market of over a billion people, a dynamic consumer environment that is evolving rapidly and a highly competitive landscape, China can pose unique challenges to companies looking to stand out. How can Australian companies build a relevant brand proposition that cuts through to reach the hearts and minds of Chinese consumers? Some of the industry's leading consultants, advisors, commissioners and successful business owners will talk about brand-building for the Chinese market, as they reveal key insights and case studies of brands that prove it can be done. Panellists:
Nick Henderson, Director- China Practice, Asialink Business (Moderator)
Andrew Kuiler, Founder and CEO, The Silk Initiative
Brent Moore, Senior Trade and Investment Commissioner, Austrade Taiwan
Matthew Mckenzie, General Manager- Marketing Asia, Bright Food Asia
Nicholas Simms, Founder and Managing Director, NCES Enterprises
0 Comments