Concept for Motion Design: The Target 🎯

Motion design isn't really about the motion designer, nor is it about the client, even though most of the time we feel like it is. No, it's about the target audience, the ones that will allow your client to exist in the first place. In this video, I tell you the basics of targeting and the steps needed to understand the audience who will be viewing your work.
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Website - www.that-copycat.com
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Email - sonia@that-copycat.com
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Sources
- Design for Motion by Austin Shaw
- Lateral thinking by Edward de Bono
- Don't call it that by Eli Altman
- Creative Strategy and the Business of Design by Douglas Davis
- The Advertising Concept Book by Pete Barry

motion design,motion graphics,target,target market,animation,2D,