Lexus: How do you make a customer feel like a guest? – Guest Experience

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One human emotion that’s universal to every culture is the feeling of being welcome. That feeling of respect, and that your time is valued.

At Lexus, we call it omotenashi, or a unique hospitality that anticipates the needs of guests at our dealerships. Each one takes pride in going out of their way so you can get going on yours.

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