👉 What to focus on when running your ads 👀 When you are running ads always look at the bigger picture. I feel into the trap of looking at the cost per lead, as many people do 😲.
But there is more to look at here. Before you turn your ad off or pause an ad, always look at the bigger picture. The costs particularly the cost per lead could be different for a few reasons 👌.
The higher cost per lead for us was higher than other campaigns because of the type of ad we were running. Not all leads are created equal. In this ad we gave content then a call to action.
So it gave us a different conversion cost than some of the other campaigns. The targeting was different, so you will get a different cost per lead 👈.
Always find out what the difference is, for us the ad was content and then a call to action. So we got different costs per lead due to the type of ad we were running.
If you want to know more.
👉 Contact or all marketing and advertising needs.
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👋 About this channel : My name is Frank Kern. I started creating Internet ad campaigns in 1999.
It’s literally an obsession. Which is why I co-founded my ad agency, CardoneKern.com.
Our mission there is to take the incredible power of the Internet and give it to small “Main Street” businesses so they can get more customers and have more profit.
My partner, Grant Cardone, and I believe that if more small businesses succeed then the entire global economy can be improved.
Which means more ...for everyone.
After 20 years of creating successful Internet ad campaigns, I’ve learned two major things that can help you:
1. What they taught you about marketing (it anything) in school is dead wrong.
2. The real money is in mastering the basic fundamentals and keeping it simple.
Any business, regardless of size or type, can get customers from the Internet and if you’d like my help - I’d be delighted.
Drop a question or a comment below and I’d be happy to answer.
#bigpicture #businessstrategy #massivegrowth #frankkern
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