How Needs Shape Search Intent and Why It Matters to Your Marketing Efforts

"When it comes to search, people are literally typing their needs into a form, which, in turn, generates data that lets marketers tap into insights across media." (Source) By understanding the needs of our audience, we can as marketers, create a better search strategy. In the video below, I'll share how needs shape search intent and why it matters to your marketing efforts.

Here is the article from Think With Google:

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