Understanding Design Thinking : Ideate

Within #DesignThinking, #Ideate is your chance for concentrate on #idea generation in order to combine the understanding you have of the problem space, and people you are designing for, with your imagination to generate solution concepts.

Particularly early in a design project, ideation is about pushing for a widest possible range of #divergent ideas from which you can select, not simply finding a single, best solution. The determination of the best solution will be discovered later during #convergent thinking, through user testing and feedback.

Watch this video to learn more about #DesignThinking, and ask me when you have questions: The Idea Guy. (

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