#shoe #colorway #discussion As someone who loves following how the skate shoe industry goes throughout the years and seeing different trends/styles come and go, Ive been curious about the "pro" aspect of the business. In this video, I pose a question to not only the forum I am a part of, but to all of you, why do some get stuck only with colorway after colorway of successful shoes, while others get their own models right off the bat? I know contracts, popularity, and marketability all come in to play, but watching the video helps to take a deeper dive into some of the points that make me question how it all works.
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