Knowing your audience and product/service/event is the first bit of critical information for a poster. After that, the mood, emotion or reaction will lead to colors, fonts and graphics that complement the information.
So much can be conveyed in an event poster from just from the fonts. Show seriousness with a bold sans serif, enhance elegance with an italic serif or express playfulness or fun with a loose handwritten font. When selecting fonts, choose at least two — One for the headline. One for body copy.
To create greater impact, experiment with typography. See how these two beautiful event posters have drawn inspiration from their subject: food! This is an example where an experimental composition really succeeds in giving an audience a taste of what’s to come.
If you’re going to experiment with typography like this, make sure your accompanying fonts are clean and simple.
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