Based on personal experience, Max Taffi shares strategic insights on the significance of "name". He also touches on how a name can make all the difference and what to do to make your name stand out so that you can be rewarded and remembered. Max Taffi is dedicated to helping businesses gain an edge through strategic positioning and unique business techniques. He is on a mission to raise global brands across Africa. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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